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Just. Eat. Real. Food.

 

Fuel your body with what it was designed to eat.

Get our Guide to Jerfing
Join Our Community

Just. 

Eat. 

Real. 

Food.

 

Fuel your body with what it was designed to eat.

Get our Guide to Jerfing
Join Our Community

What is Jerfing?

Jerfing (v.): The practice of consistently eating real, unprocessed foods as a lifestyle choice; to follow the JERF philosophy.

Why it's Important

Study after study confirms what common sense tells us: diets based on whole, unprocessed foods reduce the risk of heart disease, diabetes, obesity, and cancer while stabilizing energy, improving mental clarity, and strengthening immunity.

How To Do It

Unfortunately, in today's modern food environment, simply eating real food is easier said than done. That's why we have compiled a comprehensive resource to help you fit it into your life.

Get our Guide to Jerfing

The Jerfing Manifesto

Our bodies were designed to thrive on real food... the kind that comes from the earth, not a factory.

For thousands of years, humans ate what they grew, raised, or gathered. Today, we're surrounded by products engineered in laboratories, loaded with ingredients we can't pronounce, and designed to last for years on a shelf.

The result? Skyrocketing rates of chronic disease, inflammation, and metabolic disorders that were virtually unknown to our ancestors.

When we choose real food, we're reclaiming the nourishment our bodies were built to recognize and use.

Jerfing is the practice of returning to this fundamental truth. It's not about perfection—it's about consistently choosing foods that fuel your body rather than just fill it.

Every meal is an opportunity to nourish yourself deeply or to settle for empty calories designed to keep you coming back for more.

When you jerf, you're taking back control of your health, one real meal at a time.

Get our Guide to Jerfing

The New USDA Food Pyramid

While the new food pyramid isn't perfect, it's certainly a step in the right direction.

DOWNLOAD THE GUIDE

The Truth About Our Food System

Food Lies is a documentary series that exposes how flawed science and corporate interests have led to the current health crisis.

From the demonization of red meat to the rise of processed foods, we reveal the lies that broke our food system and how we fix it.

The Truth About Our Food System

Food Lies is a documentary that exposes how flawed science and corporate interests have led to the current health crisis.

From the demonization of red meat to the rise of processed foods, we reveal the lies that broke our food system and how we fix it.