What is Jerfing?
Jerfing (v.): The practice of consistently eating real, unprocessed foods as a lifestyle choice; to follow the JERF philosophy.
Why it's Important
Study after study confirms what common sense tells us: diets based on whole, unprocessed foods reduce the risk of heart disease, diabetes, obesity, and cancer while stabilizing energy, improving mental clarity, and strengthening immunity.
How To Do It
Unfortunately, in today's modern food environment, simply eating real food is easier said than done. That's why we have compiled a comprehensive resource to help you fit it into your life.
The Jerfing Manifesto
Our bodies were designed to thrive on real food... the kind that comes from the earth, not a factory.
For thousands of years, humans ate what they grew, raised, or gathered. Today, we're surrounded by products engineered in laboratories, loaded with ingredients we can't pronounce, and designed to last for years on a shelf.
The result? Skyrocketing rates of chronic disease, inflammation, and metabolic disorders that were virtually unknown to our ancestors.
When we choose real food, we're reclaiming the nourishment our bodies were built to recognize and use.
Jerfing is the practice of returning to this fundamental truth. It's not about perfection—it's about consistently choosing foods that fuel your body rather than just fill it.
Every meal is an opportunity to nourish yourself deeply or to settle for empty calories designed to keep you coming back for more.
When you jerf, you're taking back control of your health, one real meal at a time.
The New USDA Food Pyramid
While the new food pyramid isn't perfect, it's certainly a step in the right direction.
DOWNLOAD THE GUIDE